Do a quick search for ‘CBD’ and you will be sure to find a new hemp-derived CBD company popping up everyday. Dig deeper and you’ll realize some common characteristics:
- Most lack real science or validation.
- Most lack efficacy or results.
- Most don’t understand CBD at all.
We met CBD Complete Wellness in October 2016. They appeared different than other cannabis groups. They didn’t claim to know ‘Everything’ or insist that their products were ‘the best in the World.’ In fact, they didn’t even have a product.
We talked because they had visited many cannabis entrepreneurs throughout California, Oregon and Washington – all claiming that by partnering with them, they’d make a gazillion dollars.
When we sat down, they asked us how much money can really be made in legal cannabis. We told them that while the potential is obvious, the market dynamics were treacherous and that we’ve personally seen too many failures to be comfortable giving them such a rosy outlook on the industry.
They had funding, board certified toxicology teams, commercialization experts, PHd’s with FDA experience and access to major university research departments and resources, but lacked ‘real‘ industry insight and knowledge. As a major distributor of cannabis brands, we had knowledge and experience of both supplier, retailer and consumers. Together, we’ve created an entire line of Vitamin-enhanced CBD products that are launching within the next few weeks.
The first product, pufCBD is a Full Spectrum CBD with no added glycols, glycerins or fillers. Combined with essential vitamins, formulations have been created to target specific needs for each customer. Looking for a safe alternative to caffeine and energy drinks or looking for something that is going to help you rest easier at night, the formulas are designed for safety, affordability and an alternative to prescription drugs and pills.